So on Tuesday I walked into the back room of Fun N Games, now newly moved to University Mall, where we hold our weekly D&D session. Gloves immediately stood up, pointed at me, and said ‘You have to go see Frozen.’ Now if you know Gloves, you will know that this is very odd behavior for him, as he is the type of guy who is perfectly happy in his own opinions, but for the most part does not try to impart them on other people. Therefore, my husband and I knew that this sort of declaration warranted attention.
We proceeded to talk about how the commercials and advertising for the movie were horrible, or at least did not make me excited about going to see the movie, which is the point of advertising. At that moment of the conversation with Gloves, I knew two things: One: Frozen was based on ‘The Snow Queen’ fairy tale, and they had both an annoying snowman mascot AND another hoofed animal acting like a dog (A la Tangled) which is a pet peeve of mine, as I actually work with horses.
Then Blake brought up the fact that he had read a review that said the reviewer basically could not say anything about the movie, because it was all a spoiler. I thought about that for a moment. It’s a rather tall order. It also would explain why there was nothing other than joke scenes in the commercials, in addition to a line from the main!? character saying ‘That’s not a blizzard, that’s my sister’, which did not actually occur in the movie. Spoiler!?
After seeing the movie, I can understand why they decided that pretty much, the movie is a spoiler for the movie. I will now proceed to explain why I think the marketing was done the way it was, which is in fact spoiler. If you haven’t seen the movie, go patronize it with money. If you have, you have no worry of spoilers.
Reasons the commercials were horrible:
1) They did not want to show Anna in princess garb, that cut out a large portion of scenes at the beginning.
2) They wanted you to think Elsa was the villain and there are no real villainy scenes with Elsa, because she’s not a villain.
3) They couldn’t show the actual villain, because unlike most Disney movies, who the villain was is actually a surprise. And most of the rest of the time he’s on camera, he’s singing or with Anna in princess garb.
However, I was really happy with the way I feel they played with tropes in this movie. Elsa became a queen and then went rogue (not villain, but still rogue). The trope being Disney Queens are evil.
Also, I have a thing for fairy tail characters who know (to some extent) that they exist in a fairy tale world. (My top two favorite books ever are examples of this, ‘Howl’s Moving Castle’ by Diana Wynne Jones and The Fairy Godmother by Mercades Lackey) When they say ‘a supreme act of love’ and everyone goes right to ‘true love’s kiss’. (It’s a theme in ABC (owned by Disney)’s Once Upon A Time, which is also wonderful, go see it.)
Then there is Anna, who is an action girl, ready to go out there and deal with life on her terms, then becomes a damsel in distress. Sadface. They rush her back to the castle only to find out her ‘true love’ Hans is the villain at which point we assume she needs Khristoff to save her … only then she sacrifices herself for Elsa, which causes her to save herself! A wonderful break from normal fairy taleing, even if it makes Khristoff a rather handsome ancillary character.
So both girls had wonderful character development, the snowman ended up being rather perfect, and now the Internets have someone to pair Jack Frost with. Plus, the ice palace was rather spectacular.